A refreshing revamp




Digital Media

Creative design

PUB is a statutory board under the Ministry of the Environment and Water Resources. It is the national water agency that manages Singapore’s water supply, water catchment and used water in an integrated way. PUB has ensured a diversified and sustainable supply of water for Singapore with the Four National Taps (local catchment water, imported water, NEWater, desalinated water).

The Challenge

The PUB corporate website serves as an information and promotional platform to tell the Singapore Water Story, educate the public on water issues, and provide one-stop services to the public and industry professionals. The old site had grown organically over time and had become quite hard to use. Our brief was to revamp from the ground up to ensure users are engaged, can easily navigate and access the site from all devices.

Our Solution

After a thorough research and requirements study we produced a set of design principles to help guide the entire project: Design for inclusion; Design for accessibility; Be personal; Signposting should be obvious; Device agnostic by default. This served as a foundation from which to deliver a new site structure, new content, new design, and data-driven templates bringing the agency to the forefront of Government Digital platforms.

Like what you see? Our team is ready and committed to providing the best marketing communications solutions tailored to your business needs.