HP Graphics Business Solutions

Mall Transformation




Creative design

HP Inc. (also known as HP and stylized as hp) is an American technology company created on November 1, 2015 as one of two successors of Hewlett-Packard. HP develops hardware for consumers and enterprises, such as personal computers and printers.

The Challenge

PMG is tasked to create impactful collaterals that can demonstrate HP's digital press capabilities to differentiate the brand more in an increasingly competitive market. The challenge is to translate a large number of HP capabilities that are highly technical into fresh creative expressions that make business sense.

Our Solution

What better place to show the immense commercial potential of these technologies than in an actual commercial space? We transformed the printers showroom into a shopping mall and invited potential clients to immerse themselves in HP technologies. Everything, including exteriors, displays and merchandise were printed using HP technologies. We also showcased interesting technologies that help potential clients save cost. One of the highlight is Mozaic technology, where we showed automated packaging possibilities that can have an infinite number of unique designs, which can also be personalised. This adds tremendous value to brands that are interested in providing more choices and in strengthening consumer relationships. We used this technology to design tea boxes, wine bottles, and snacks packaging, just to name a few.

The result: potential customers were highly impressed with the magnitude of HP capabilities, leaving with the impression that HP is clearly a superior business partner.

Like what you see? Our team is ready and committed to providing the best marketing communications solutions tailored to your business needs.