Coca Cola Indonesia
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With just weeks to go before the year-end travel surge in 2022, Coca-Cola Indonesia challenged PMG Asia Pacific to turn KM 57, a high-traffic rest stop in Jakarta-Bandung, into an unmissable, immersive Coca-Cola experiential zone.
Transforming the area into a playful, branded highway sanctuary significantly reinforced Coca-Cola’s dominance as the go-to roadside refreshment and marked the successful delivery of our first-ever large-scale OOH branding initiative for Coca-Cola in Indonesia.
This milestone project showcased our Indonesia team’s capability to execute complex, creative and high-impact branding solutions beyond retail activations, paving the way for future, bigger brand-building collaborations.
Highlights
4
weeks full branding execution
Faced with a tight production window due to the looming December festive rush, PMG Indonesia mobilised swiftly. We doubled our manpower to combat delays, phased installations and prioritised dressing up entrances and common areas with durable, high-visibility branding elements. Collaborative site walkthroughs aligned our creative designs with Coca Cola’s vision and our agile vendor partnerships ensured a fast turnaround, just in time for the influx of holiday travellers.
~4.5k
visitors engaged daily
KM 57’s prime location offered Coca-Cola unmatched visibility in a competitor-free zone. We capitalised on this opportunity by strategically zoning the rest stop with bold branding elements that greeted every traveller from entry to exit. Designed to hold attention and help pit stop visitors relax with a Coke in hand, our giant LED entrance displays, branded gates and specially hand-painted wall art turned this blank highway canvas into an iconic red-and-white brand experience.
18–24
months of community engagement
Seamlessly blending engineering precision with local artistry, our multiplex-and-steel main attractions endured even the monsoon seasons. With 95% design accuracy and minimal upkeep, KM 57 became a vibrant community landmark and a symbol of Coca-Cola’s presence for the next 1.5 to 2 years. Though the campaign has concluded, its success deepened our client’s trust in PMG Indonesia.
