Product Logo and Corporate Brochure Creative Design
Product Logo and Corporate Brochure Creative Design
Branding that enables a bird's nest business go beyond boundaries.
HP China PPS Commercial - IITO Big Bang Event
HP China PPS Commercial - IITO Big Bang Event
World-class printers, world-class showcase.
Gigaset - Exhibition Booth Design & Booth Management
Gigaset - Exhibition Booth Design & Booth Management
Capturing the limelight in China's gift industry
Wall Street Journal Pop up Cafe
Wall Street Journal Pop up Cafe
A hip pop-up café celebrating one of the world's top news organisations
SanDisk Extreme Pro Product Launch
SanDisk Extreme Pro Product Launch
A product launch showcasing simplicity in exuberance
Seagate Warehousing and Fulfillment
Seagate Warehousing and Fulfillment
A warehousing and fulfillment management service to boost event and promotion activities
Cordlife TVC for Asia Pacific
Cordlife TVC for Asia Pacific
A TVC highlighting the importance of essential healthcare
HP Booth at the 2012 China International Financial Exhibition
HP Booth at the 2012 China International Financial Exhibition
Financial technologies of the future come to life.
Amway China Corporate Website
Amway China Corporate Website
A website that redefines brand effectiveness
Coach 2012 – 2013 eDM campaigns
Coach 2012 – 2013 eDM campaigns
An electronic direct mail campaign for a leading fashion brand.
Coach 2012 Online Media Advertising Campaign
Coach 2012 Online Media Advertising Campaign
A search engine advertising campaign for a fashion icon.
Sony Projector ASEAN Hub Pages
Sony Projector ASEAN Hub Pages
Revamp for a market-focused online experience.
Amway Charity Foundation Exhibition
Amway Charity Foundation Exhibition
An exhibition that inspires help for less fortunate children
Ace BlueSky Conference
Ace BlueSky Conference
A conference on bridging the Singapore and Chinese entrepreneurship community and facilitating the exchange of ideas and encouraging business collaborations.
Microsoft Hackathon
Microsoft Hackathon
A camp-style IT competency session for app developers
CISCO Toolapalooza Trade Show
CISCO Toolapalooza Trade Show
A trade show for the latest networking solutions
Microsoft Guinness World Records in India
Microsoft Guinness World Records in India
An awareness campaign for a record-breaking app development event.
TomTom Booth @ Auto Expo
TomTom Booth @ Auto Expo
Creatively designed booth a hit at Auto Expo
HP Experience to Life
HP Experience to Life
Generating media and consumer buzz for a sleek personal computer.
Seagate Backup Plus Launch
Seagate Backup Plus Launch
Launching innovative storage solutions.
Seagate Hardbot Contest and Exhibition
Seagate Hardbot Contest and Exhibition
Boosting product awareness and consumer confidence.
The 20th Korea International Sign & Design Show (KoSIGN 2012)
The 20th Korea International Sign & Design Show (KoSIGN 2012)
Promoting innovative, eco-friendly printing. HP PPS
Sony VAIO™ Duo 11 Retail Activation
Sony VAIO™ Duo 11 Retail Activation
A launch showcasing the power of two
Korea Seagate
Korea Seagate
A campaign that boosted the innovative, mobile external hard drive GoFlex Slim.
Microsoft Asia Rise
Microsoft Asia Rise
An awareness programme focusing on Asia's unprecedented economic rise.
Seagate Microsite
Seagate Microsite
A microsite promoting hard drive solutions to mainstream consumers and technology enthusiasts.
AMD FirePro Sales Training Video Kit
AMD FirePro Sales Training Video Kit
A sales training video kit on the basics and benefits of professional graphics.
HP Korea IPG Photo & Imaging Show
HP Korea IPG Photo &
Imaging Show

A trade exhibition featuring the finest large-format, commercial and industrial printers.
HP DScoop Asia 2010
HP DScoop Asia 2010
A conference focusing on the digital age and what it means for the printing industry.
HP and Intel
Make IT Happen 2010
HP and Intel
Make IT Happen 2010

The digital way of paying tribute to IT managers, the unsung heroes of every enterprise.
SanDisk Collaterals and Merchandising Management Programme
SanDisk Collaterals and Merchandising Management Programme
A comprehensive collaterals and merchandising management programme.
HP Christmas In-store Activation at Tangs
HP Christmas In-store Activation at Tangs
A festive, members-only event introducing the season's newest computers.
HP Shop Make Over
HP Shop Make Over
Point of sale materials that stand out from the rest.
Intel Visibly Smart POSM
Intel Visibly Smart POSM
A hip and refreshing take on point of sale materials.
Nokia Sales
Force Management
Nokia Sales
Force Management

A comprehensive sales force management tool.
Our full suite of creative capabilities offers strategic planning, creative design, media planning and media executions. This in-house expertise enables us to tailor the best creative executions according to the target audience, marketing communications objectives and budget for your above-the-line (ATL) and below-the-line (BTL) needs.
Korea Seagate
Korea Seagate
A campaign that boosted the innovative, mobile external hard drive GoFlex Slim.
Microsoft Asia Rise
Microsoft Asia Rise
An awareness programme focusing on Asia's unprecedented economic rise.
HP Booth at the 2012 China International Financial Exhibition
HP Booth at the 2012 China International Financial Exhibition
Financial technologies of the future come to life.
Product Logo and Corporate Brochure Creative Design
Product Logo and Corporate Brochure Creative Design
Branding that enables a bird's nest business go beyond boundaries
Cordlife TVC for Asia Pacific
Cordlife TVC for Asia Pacific
A TVC highlighting the importance of essential healthcare
Our creative, web-based marketing campaigns establish and build a client's online presence. These, combined with traditional media channels, all come together to create a powerful integrated communications strategy.
Seagate Microsite
Seagate Microsite
A microsite promoting hard drive solutions to mainstream consumers and technology enthusiasts.
AMD FirePro Sales Training Video Kit
AMD FirePro Sales Training Video Kit
A sales training video kit on the basics and benefits of professional graphics.
Amway China Corporate Website
Amway China Corporate Website
A website that redefines brand effectiveness
Coach 2012 – 2013 eDM campaigns
Coach 2012 – 2013 eDM campaigns
An electronic direct mail campaign for a leading fashion brand.
Coach 2012 Online Media Advertising Campaign
Coach 2012 Online Media Advertising Campaign
A search engine advertising campaign for a fashion icon.
Sony Projector ASEAN Hub Pages
Sony Projector ASEAN Hub Pages
Revamp for a market-focused online experience.
We ensure the quality, speediness and cost efficiency of each project from setup to execution. Headed by seasoned specialists well-honed in planning, managing and implementing events across the region, every event aspect is well taken care of and the experience leaves a lasting impression.
HP Korea IPG Photo & Imaging Show
HP Korea IPG Photo &
Imaging Show

A trade exhibition featuring the finest large-format, commercial and industrial printers.
HP DScoop Asia 2010
HP DScoop Asia 2010
A conference focusing on the digital age and what it means for the printing industry.
Amway Charity Foundation Exhibition
Amway Charity Foundation Exhibition
An exhibition that inspires help for less fortunate children
Ace BlueSky Conference
Ace BlueSky Conference
A conference on bridging the Singapore and Chinese entrepreneurship community and facilitating the exchange of ideas and encouraging business collaborations.
Microsoft Hackathon
Microsoft Hackathon
A camp-style IT competency session for app developers
CISCO Toolapalooza Trade Show
CISCO Toolapalooza Trade Show
A trade show for the latest networking solutions
Microsoft Guinness World Records in India
Microsoft Guinness World Records in India
An awareness campaign for a record-breaking app development event.
TomTom Booth @ Auto Expo
TomTom Booth @ Auto Expo
Creatively designed booth a hit at Auto Expo
HP Experience to Life
HP Experience to Life
Generating media and consumer buzz for a sleek personal computer.
Seagate Backup Plus Launch
Seagate Backup Plus Launch
Launching innovative storage solutions.
Seagate Hardbot Contest and Exhibition
Seagate Hardbot Contest and Exhibition
Boosting product awareness and consumer confidence.
The 20th Korea International Sign & Design Show (KoSIGN 2012)
The 20th Korea International Sign & Design Show (KoSIGN 2012)
Promoting innovative, eco-friendly printing. HP PPS
HP China PPS Commercial - IITO Big Bang Event
HP China PPS Commercial - IITO Big Bang Event
World-class printers, world-class showcase.
Gigaset - Exhibition Booth Design & Booth Management
Gigaset - Exhibition Booth Design & Booth Management
Capturing the limelight in China's gift industry
Wall Street Journal Pop up Cafe
Wall Street Journal Pop up Cafe
SanDisk Extreme Pro Product Launch
SanDisk Extreme Pro Product Launch
A product launch showcasing simplicity in exuberance
We implement innovative strategies that promote visibility and streamline the entire transcreation, production and installation process across Asia Pacific. Our strong regional presence is coupled with in-house technology tools that help our clients effectively produce, manage, and distribute collaterals and marketing materials across 12 countries in Asia Pacific. Our transcreation and production processes take on the following journey;
GLOBALISATION AND TRANSLATION

Global Perspective, Localised Content
Our globalisation and translation solutions are customised to meet the specific needs of every organisation. Our regional localisation process and vast network of translators provide us the flexibility to integrate with your preferred vendors.

We are equipped with in-house engineering capabilities and utilise cutting-edge technologies, web-based Translation Memories (TMs), workflow and reporting tools. With a hosted model that allows you to 'pay-as-you-go,' there is no up-front software cost. We deliver complete turnkey solutions, from audit to implementation and maintenance.


LOGISTICS AND FULFILMENT AND INSTALLATION

On Track, On Schedule
We provide secure, cost-effective storage solutions and distribution systems for marketing materials. The assembly, collation and distribution of customised marketing assets are among our key service areas.

Our response handling and fulfilment services range from email registration, data capture, collection, recording and reporting to telemarketing and order processing.

We also facilitate the installation of marketing materials in retail stores across 12 countries in the Asia Pacific. Our extensive experience in hard and soft fixture installation ensures consistent client branding at the store front.
SanDisk Collaterals and Merchandising Management Programme
SanDisk Collaterals and Merchandising Management Programme
A comprehensive collaterals and merchandising management programme.
HP Christmas In-store Activation at Tangs
HP Christmas In-store Activation at Tangs
A festive, members-only event introducing the season's newest computers.
Seagate Warehousing and Fulfillment
Seagate Warehousing and Fulfillment
A warehousing and fulfillment management service to boost event and promotion activities
With expertise and ingenuity, we provide clients comprehensive Channel and Reactivation solutions that revolve around three key components: People, Processes and Technology.

Our People which consists of designers, retail and channel consultants, field representatives, merchandisers, permanent and part-time promoters, can be engaged and deployed across 12 countries in the Asia Pacific effectively.

Our Processes revolve around trusted methodologies established in our 17 years of business in the region that have successfully delivered results in channel and retail management.

Our Technology, the Integrated Channel Management Solution (ICMS), is a full suite of applications and project services tailored for retail and channel marketing. These mobile and web-based platforms are continuously improved since its development over 12 years ago, by our home-grown technology applications specialists and project teams who aim to achieve your business objectives and goals in the most efficient way. It is localised into four languages.

Incorporating these three key components, we are focused and determined to meet your specific requirements, bring your business agenda to fruition, generating successful results.
HP Shop Make Over
HP Shop Make Over
Point of sale materials that stand out from the rest.
Intel Visibly Smart POSM
Intel Visibly Smart POSM
A hip and refreshing take on point of sale materials.
Nokia Sales
Force Management
Nokia Sales
Force Management

A comprehensive sales force management tool.
Sony VAIO™ Duo 11 Retail Activation
Sony VAIO™ Duo 11 Retail Activation
A launch showcasing the power of two
We provide services such as strategic consultation, research and testing, information architecture, web maintenance, web development, web design, web hosting, interactive content and mobile development. Successful solutions we have created include: collateral and merchandising management solutions, enterprise messaging solutions (which combines voice, SMS, fax and email), B-to-B and B-to-C e-commerce solutions, event management solutions, content management and localisation management solutions. These offer businesses an efficient and reliable way to push and gather information that can then be disseminated simultaneously across several channels.
various solutions, one missons
Offering a comprehensive suite of integrated marketing communications solutions to help clients operate efficiently and effectively deliver their message across, from event management, to technology solutions, logistics and fulfilment, translation, creatives, interactive marketing, channel/retail marketing and production management.

Taking on a consultative and technology-driven approach to every project, we have been managing marketing communications supply chains for our multinational clients since 1995. With our 14 offices across the region, our in-depth local market knowledge helps clients create solutions that effectively communicate to their customers in a personalised manner, thus increasing closer engagement. Our headquarters is based in Singapore, and we are powered by more than 380 people working in 12 countries across the region.
Our management team is comprised of brilliant minds with decades of collective knowledge and in-depth experience in their respective fields.

Their passion for excellence has paved the way for creative and innovative marketing solutions that deliver the best value to our clients and has raised the bar in the industry.

Man Haw's career in finance began at Coopers & Lybrand (now PriceWaterhouseCoopers), where he gained valuable experience in various accounting functions, internal controls and operational insights for various industries. In 1993, he was tapped by the securities arm of the Bank of China to help establish their financial and accounting systems. Man Haw then joined Credit Lyonnais Securities Asia in 1995 as a Senior Accountant, where his in-depth knowledge of rules and regulations governing the financial sector eventually paved the way for his role as Regional Settlement Manager.

Man Haw joined the PMG Group in 1999 as Finance Manager and assumed the position of Regional Financial Controller in 2001. He was part of the management team that formed the Integrated Communications Group (ICG), and was instrumental in the successful completion of PMG's management buy-out. Today, as Chief Executive and Chief Financial Officer, Man Haw is responsible with the overall management as well as financial strategy and operations of all companies within ICG. Balancing profitability with expansion, he ensures the group's financial health in challenging economic conditions.

Man Haw is a graduate of the University of Melbourne, Australia. He is a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Singapore and the Malaysian Institute of Accountants.

Tim has more than two decades of experience in marketing communications. He has lived and worked throughout Europe, the United States and the Asia Pacific region. Tim started his marketing communications career in Holland with a Dutch agency, servicing multinationals in France, Germany, and Spain. After 5 years in Europe, he moved to San Francisco in the late 90's to set up a satellite office, servicing IT clients during the dot.com boom. After 4 years in the States, Tim moved to Asia to join the PMG family in 2001.

His wealth of experience gravitates towards B2B and B2C marketing campaigns for hi-tech products, focusing on below-the-line activities.

In 2003, Tim was part of the management team that formed the Integrated Communications Group (ICG) and which successfully completed PMG's management buy-out. As the brand lead, Tim is responsible for the over-all strategic development, general management, and operations of the PMG Group.

Tim holds a BA (Honours) Degree in Business Studies from the University of Huddersfield Business School, England.

Aaron started his career in 1995 with regional telecommunications giant SingTel as part of their Business Solutions Sales Group. He was then recruited by Singapore Press Holdings in 1996 to be the General Manager of Jiuding (Tianjin) Information Technology Co. Ltd in China. With Aaron at the helm, the company grew to become one of Tianjin's top advertising and multi-media companies. In 1999, Aaron joined Fortunecity.com, one of the most populated community websites in the world, as Regional Director for their Asian operations.

Aaron joined PMG in 2000 as E-Business Director. At a time when the worldwide web was at its infancy, Aaron had already recognised the web's potential to become a vital marketing and communications tool. In 2003, Aaron was part of the management team that formed the Integrated Communications Group (ICG) which successfully completed PMG's management buy-out (MBO). Today, Aaron is in charge of the group's business in Greater China, which includes the Mainland, Hong Kong, and Taiwan.

Aaron holds a Bachelor's Degree (Honours) in Electronics Engineering from the University of Manchester Institute of Science and Technology in England. He also has a Graduate Diploma in Marketing from the Marketing Institute of Singapore.

Young Ha started her marketing career in 1999 with MTV Asia, where she handled programming for the Korean music market. She was also responsible for anticipating and responding to Korean music and pop culture trends, raising brand awareness and increasing market share. Her strategic recommendation to create MTV Korea resulted to its successful launch in 2001.

In the same year, she joined PMG as a market specialist, liaising with PMG's Korean clientele. Merging her international exposure, industry expertise, and heritage, Youngha returned to Korea in 2002 and led PMG efforts to set up a presence in Seoul. Today, PMG Korea has evolved to become a full-service marketing communications company, where Young Ha and her team of 50 entrepreneurial personnel have established ties with key local clients, in addition to a portfolio of multinational accounts.

Young Ha's considerable experience is complemented by Design management at Hongik Graduate School, as well as a Master's Degree in International Business Management from Yonsei University, which she completed in 2003.

Jerry started as a Producer for Singapore's first nationwide kiosk network. As the Senior Copywriter for an award-winning multimedia design house, he worked with clients that included the Prime Minister's Office, the Ministry of Law, Deloitte Consulting, Xerox Singapore and DHL International.
During the dot-com era, Jerry joined the world's leading provider of multilingual domain name technologies as its Head of Corporate Communications, spearheading branding and media campaigns that powered the growth of the company in an exceedingly competitive Internet environment.

Jerry subsequently started a partnership that owned and managed large format digital media locations throughout Asia, servicing clients like Suntec Singapore, Cathay Properties, Deutsche Bank, Samsung, Nike, Nokia, MTV, McDonald's and the Navy.
In 2006, Jerry joined Thinc as the Creative Head in charge of its direct clients, and in July 2008, he became the General Manager of Figment, a sister company under the auspices of the International Communications Group.

Jerry graduated in 1998 from the National University of Singapore with a Bachelor of Laws (Honours).

Andy's experience spans across two advertising/design agencies over several years. He has led campaigns across a wide range of industries, from F&B to Banking and Finance, Insurance, Telecoms, IT, Hospitality, and Education, amongst others. His versatility extends to above and below-the-line executions, with focus on concept-driven copy and art direction.

As Thinc's Executive Creative Director, Andy oversees all creative output, including strategy, creative direction, and design. He manages the creative process, ensuring a smooth flow while providing key insights that give added value to clients.

Andy also handles the strategic and creative direction of Asia's first-ever integrated marcom agency for the online world – FIGMENT – which specialises in helping brands and organisations tap into emerging social media trends and platforms, and enter 3D virtual worlds like Second Life.

Andy holds an Arts Degree (Honours) in Philosophy and a Merit Degree in English from the National University of Singapore.

An advertising veteran, Prashant has worked in agencies such as Saatchi & Saatchi India, McCann Erickson India, and J. Walter Thompson Singapore, managing a diverse range of clients that include Nestle, HP, Siemens Mobile Phones, Microsoft and KPMG.

He joined PMG Asia Pacific as a Business Development Manager in 2003. Starting from scratch, Prashant set up PMG's India operations in New Delhi and Bangalore in 2006, experiencing unprecedented growth within a span of four years.

Prashant holds a Master's Degree in Economics and a Master's Degree in International Marketing from the University of Technology in Sydney, Australia.

Kazu's expertise range from sales and strategic marketing to management. Having worked in various industries such as business process outsourcing, tourism, information technology, and general trading, he consistently optimized the company's productivity and performance, and significantly increased revenue in each role.

Excited by the possibilities of working for a uniquely structured marketing company, he joined PMG in 2006. His key responsibilities include the creation of regional marketing programmes and localising these to suit the needs of the Japanese market, as well as overseeing strategic business planning and new business development. Kazu initiated the launch of a regional print management programme, which has since become the company's core business.

He graduated from Dokkyo University, Japan, with a BA Degree in Economics.

Programme manager, account manager, country representative: Shin Mee's various roles as he ascended the corporate ladder are as diverse as his background. Educated as an electrical engineer in the US, he first specialised in RF transmission and DSL equipment before moving on to managing processes and procedures. Eventually, he began running whole departments and businesses.

Today, Shin Mee manages the overall operations of PMG Malaysia, which started by providing content management services in 2004. Under his leadership, Shin Mee was able to boost the company's profitability, leading to its restructuring as the integrated marketing communications agency that it is today. PMG Malaysia provides services such as offline and online BTL integrated campaigns as well as on-ground events such as seminars, roadshows, and team-building activities in both consumer and commercial segments. With him at the helm, PMG Malaysia was able to achieve an impressive net profit in 2006, and it continues to grow.

Shin Mee believes that getting out of one's comfort zone is vital to success – a principle that he was able to apply to PMG Malaysia. The team now handles a diverse portfolio composed mainly of regional accounts from multinational companies.

Paul has 20 years of extensive experience in client-vendor management, business development, quality assurance, and marketing communications in corporations, consultancy groups, and marketing agencies across Europe and Australasia.

He joined PMG in 2006, working as Account Manager, Client Services Director and Assistant to the CEO in various countries. Currently the Account Director and Acting National Representative of PMG Australia, Paul's passion and focus for personalised service has helped the company establish solid relationships with clients like HP, Lenovo, Seagate, SanDisk and Disney.

Paul graduated in 1990 from the University of Huddersfield in England, with a BA (Honours) Degree in Business Studies, specialising in Marketing.

one team, regional reach
Our team is committed to provide the best marketing communications solutions tailored to your business needs. For enquiries, you can reach us at the following offices:
Singapore
Australia
Sydney
Greater China
Beijing
Guangzhou
Hong Kong
Shanghai
Taipei
India
Bangalore
Mumbai
New Delhi
Indonesia
Jakarta
Japan
Tokyo
Korea
Seoul
Malaysia
Kuala Lumpur
New Zealand
Auckland
Philippines
Manila
Sri Lanka
Colombo
Thailand
Bangkok
*For enquiries in Indonesia, Philippines and Thailand, please contact our Singapore office.
PMG Asia Pacific
Tim Jones
General Manager - Asia Pacific

Established in 1995, PMG Asia Pacific delivers end-to-end service offerings which include creative design, events management, interactive and retail management solutions. PMG is now a team of 120, working with leading multinationals such as Hewlett-Packard (HP), Intel, Microsoft, SanDisk, Seagate and Philips.
Address : 71 Neil Road, Singapore 088900
Direct : +65 6324 7955
Fax : +65 6324 3070
E-mail : contact@pmgasia.com
*For enquiries in New Zealand, please contact our Sydney office.
PMG Australia
Paul Fitzsimmons
General Manager

Established in 2006 and powered by a team of five, PMG Australia specialises in creative, production, warehousing and distribution of marketing materials. Since its establishment, PMG Australia has added in-store POS, branded fixtures, merchandisers, event services and media buying to their service offerings.
Address : Office 5, 101 Mort Street, Balmain, NSW 2041, Australia
Direct : +61 2 9698 2428
Fax : +61 2 9698 9856
E-mail : contact@pmgasia.com
*For enquiries in Guangzhou, Hong Kong, Shanghai and Taipei, please contact our Beijing office.
PMG China
Aaron Ow
General Manager - PRC, Taiwan and Hong Kong

Established in Beijing in 1997, PMG China was set up in response to clients' requests as they expanded into the growing market. PMG Shanghai and Guangzhou offices were opened in 2002 and 2004, respectively to reach out and expand its client base. From a three-person operation, PMG China now has a team of 142 working in Mainland, Taiwan and Hong Kong, servicing multinationals such as HP and Intel on channel management solutions, events management as well as print management and fulfilment.
Beijing PMG Consulting Co., Ltd.
Address : Unit 1, 6th Floor, Haorun Building No.50 , Dengshikou Street,
Dongcheng District Beijing, China 100006
Direct : +86 10 6588 3399-2628
Fax : +86 10 6588 4800
E-mail : contact@pmgasia.com
Click to view map of Beijing office
Shanghai PMG Marketing Service Co., Ltd.
Address : UNIT #701,Wise Logic International Center,
No.66 North Shanxi Road Shanghai 200041, P.R. China
Direct : +86 21 5228 6262
Fax : +86 21 6287 1110
E-mail : contact@pmgasia.com
Click to view map of Shanghai office
*For enquiries in Bangalore, Mumbai and Sri Lanka please contact our New Delhi office.
PMG India
Prashant Kaul
General Manager

Established in 2006, PMG India is focused on creative design, campaign conceptualisation and management, and print production services. Its team of 60 handles clients such as Cisco, Microsoft, Hewlett-Packard, Orange Business Services, Karbonn Mobiles, SES, Dassault Systemes and Intel.
Address : 576, 1st Floor, Chirag Delhi Main Road (Above Oriental Bank of Commerce),
New Delhi - 110017, India
Direct : +91 11 46491203
E-mail : contact@pmgasia.com
PMG Indonesia
PMG Japan
Kazumasa Watanabe
General Manager

Based in Tokyo, PMG Japan was created in 2006 as a support centre for Singapore-based projects. The nine-person team now provides telemarketing, sales support, channel marketing, creative and interactive services to its roster of clients.
Address : 東京都新宿区高田馬場2丁目14-2, 新陽ビル9階, 〒169-0075,
渡部 一雅
Direct : +81 3 5292 6722
Fax : +81 3 5292 6728
E-mail : contact@pmgasia.com
PMG Korea
Tim Jones
General Manager - Asia Pacific

PMG Korea was established in 2006, initially offering localisation and print management services for HP. The 45-person operation eventually ventured into all areas of integrated marketing communications, including business planning, design, production, promotion, events and channel management for Hewlett Packard, Microsoft, NVIDIA, Intel, Seagate, SK-II, Haagen-Dazs and COACH.
Address : 4F, Dae-Sa BLDG, 733-23 Yoksam-dong, Gangnam-gu,
Seoul 135-080, Korea
Direct : +82 2 595 5664
Fax : +82 2 595 5674
E-mail : contact@pmgasia.com
PMG Malaysia
Ho Shin Mee
General Manager

Established in 2004 and powered by a team of 12, PMG Malaysia offers creative design, campaign conceptualisation, web development and management, and print production services for clients such as HP, Atos Origin, Siemens, Hong Leong Bank, Genting, Intel, Shell Autoserv, Daimler Chrysler and Sony Ericsson.
Address : 17-3 Block A Jaya One, No. 72 Jalan University, Section 13, 46200 Petaling Jaya, Malaysia
Direct : +60 3 7960 8280
Fax : +60 3 7960 3775
E-mail : contact@pmgasia.com
PMG New Zealand
PMG Philippines
*For enquiries in Bangalore, Mumbai and Sri Lanka please contact our New Delhi office.
PMG Sri Lanka
Prashant Kaul
General Manager

Established in 2006, PMG India is focused on creative design, campaign conceptualisation and management, and print production services. Its team of 45 handles clients such as Motorola, SanDisk, Maxtor, WebEx, Cisco, Microsoft and HP. There are now offices in Bangalore, Mumbai and New Delhi.
Address : 576, 1st Floor, Chirag Delhi Main Road (Above 9 to 9 Supermarket),
New Delhi - 110017, India
Direct : +91 11 46491203
E-mail : contact@pmgasia.com
PMG Thailand
Seagate Magazine Ad
August 2011, South Korea
Audience:
Magazine readers, mainly young urban professionals
A campaign that boosted the innovative, mobile external hard drive GoFlex Slim.
Championing technological innovations that meet the demands of today's active lifestyles.
Challenge
Storage device manufacturer Seagate wanted to promote its external hard drives - GoFlex Slim to the young and highly mobile market.

Insight
Seagate storage devices, which include hard disk drives, solid-state drives and solid-state hybrid drives, enhance and power the world. As the slimmest portable external hard drive to date, GoFlex Slim perfectly complements an active lifestyle.

Solution
We designed a print ad in a Q&A format, featuring product reviews by personalities the target market could identify with. We chose a casual but chic look for the ad to complement the product's selling proposition.

Results
Brand and product recognition increased after the ad was published in the country's premier lifestyle magazines.
Microsoft Asia Rise
31 October – 3 November 2011, Phuket
Audience:
300 C-level and senior executives
An awareness programme focusing on Asia's unprecedented economic rise.
Helping industries explore opportunities as investments and economies shift from the West to the East.
Challenge
With Asia's economic resurgence, Microsoft wanted to assure partners and customers of its support as their businesses make the shift to this vast market.

Insight
Microsoft is the world's largest technology company, constantly innovating creative solutions to solve enterprise problems and keep people connected to what matters to them.

Solution
A two-day conference was held, which was comprised of a main plenary session, industry breakout sessions, and a solutions showcase guided tour. The event's 300 guests were treated to an off-site dinner, a Gala dinner, and a half day leisure activity on the event's last day.

We were there every step of the way, from pre-event planning, which included microsite creation and maintenance, online registration, eDMs, and creative execution, down to on-site management. We also coordinated with sponsors for their creative and logistics requirements.

'Asia Rise' perfectly and succinctly captured the essence of this event. This theme was carried out across the online and offline marketing assets and on-site stage production.

Results
Majority of the guests were highly satisfied, finding the event very organised and filled with new insights to help realise new business goals.
Seagate Microsite
March 2010, South Korea
Audience:
Mainstream consumers and technology enthusiasts
A microsite promoting hard drive solutions to mainstream consumers and technology enthusiasts.
Strengthening a brand's market position through online media.
Challenge
Technical difficulties have diluted Seagate's dominant position in the hard drive segment through the years. The company wanted a fresh and friendly online presence to strengthen brand recognition.

Insight
Seagate is a worldwide leader in innovative storage solutions.

Solution
We created a simple, user-friendly microsite for the brand. On the homepage was a community featuring everyday products powered by Seagate technology. The website served as a hub that consolidated all offline and online promotional efforts.

Results
The microsite enabled the brand to effectively communicate with its target market. Promotions linked to the site generated a significant amount of online traffic.
AMD FirePro Sales Training Video Kit
May 2011, Singapore
Audience:
Channel Sales Representatives
A sales training video kit on the basics and benefits of professional graphics.
Helping channel sales representatives boost sales by improving their knowledge base.
Challenge
Insufficient product and brand knowledge have hampered channel sales representative from effectively selling AMD FirePro graphics cards to channel partners.

Insight
AMD is a semiconductor design innovator committed to deliver vivid digital experiences. Their superior graphics technologies are found in a variety of solutions, ranging from gaming consoles to PCs and super computers.

Solution
We conceptualised a sales training video kit to familiarise new and existing members of the sales team with the basics of professional graphics and how it increases user productivity. Elements such as a voice over and a series of multiple choice questions were incorporated into the video to give it a more interactive feel. For a broader reach, the video was produced in three languages: English, Japanese and Simplified Chinese.

Results
A pilot initiative, the video received highly favourable feedback from the client's channel sales business unit.
HP Korea IPG Photo & Imaging Show
21-24 April 2011, South Korea
Audience:
1,000 print service providers, industry executives and
end users
A trade exhibition featuring the finest large-format, commercial and industrial printers.
Demonstrating the superb performance and reliability of HP Indigo printers.
Challenge
HP Korea IPG wanted to highlight the unparalleled business advantage delivered by HP Indigo printers to print service providers, industry executives and end users, as well as generate new business leads.

Insight
HP Indigo is a leader in large-format, commercial and industrial printing solutions.

Solution
We organised the HP Photo & Imaging Show, a trade exhibition which focused the spotlight on HP Indigo printers. A carefully chosen selection of materials created with these printers was also showcased during the event.

Results
The well-designed equipment display area elicited positive feedback and inquiries from participants.

Please click the "Play" button to view video

HP DScoop Asia 2010
7 – 8 September 2010, Korea
Audience:
1,003 HP Indigo Press Owners and Users, Channel Partners
and Solutions Partners
A conference focusing on the digital age and what it means for the printing industry.
Helping print service providers explore new opportunities as the industry adapts to a digital landscape.
Challenge
As printing braces itself for the digital age, HP Indigo wanted industry players to be in the know of new trends, business opportunities and the rapidly-evolving technologies to stay ahead of the competition.

Insight
HP Indigo is a leader in large-format, commercial and industrial printing solutions.

Solution
We organised DScoop Asia 2010, a conference designed to provide insights from new market trends and challenges, business strategies, brand building ideas and future platforms to current and potential print service providers. Conference highlights included breakout sessions, master workshops and presentations by industry experts on winning business strategies. We managed the event in its entirety, from pre-event marketing to on-site set up and execution.

Results
Dscoop Asia 2010 proved to be highly informative and a very valuable networking opportunity where print service providers met their peers and industry experts. Participants were confident they would be incorporating insights gained from the conference into future operations.

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HP and Intel Make IT Happen 2010
June – December 2010, Asia Pacific
Audience:
IT Managers and Chief Information Officers
The digital way of paying tribute to IT managers, the unsung heroes of every enterprise.
Empowering IT decision makers with technologies that change the way people work and live.
Challenge
Now, more than ever, IT managers play a critical role in every enterprise. In a time when businesses need to think twice as fast and react even faster to changing market scenarios, it will be up to IT managers to select technologies that keep pace with every vision, idea and decision.

Insight
HP and Intel are at the forefront of showcasing how innovative use of technology stimulates growth and sustainability.

Solution
We were the creative force behind Make IT Happen 2010, a regional digital campaign that paid a light-hearted tribute to the everyday challenges that IT managers face. Through a campaign website, a series of roundtable events, viral content (videos and comics), online advertising and market surveys, HP and Intel established their partnership with IT managers in transforming ideas and dreams into reality.

Results
Through this campaign, HP and Intel remained on top of the minds of IT decision makers and influencers, further enhancing their dominance in the market.
SanDisk Collaterals and Merchandising Management Programme
Singapore
Audience:
SanDisk Partner Distributors
A comprehensive collaterals and merchandising management programme.
Providing distributors with 24x7 retail marketing support.
Challenge
To increase its brand presence, and ultimately its sales in retail outlets across Asia, SanDisk wanted to provide its partner distributors with the most extensive marketing support possible.

Insight
SanDisk is the world's largest dedicated provider of flash memory storage solutions. Its products enable you to capture, share, preserve and enjoy an exciting world of digital content.

Solution
We developed a customised website and a 24x7 online ordering facility where distributors can select, purchase, track and receive SanDisk's newest range of merchandising materials, literature and advertising templates.

Results
The programme enabled SanDisk's partner distributors to efficiently manage retail marketing strategies. It also allowed SanDisk to release merchandising materials in a timelier manner, while swiftly responding to new market developments.
HP Christmas In-store
Activation at Tangs
October - November 2009, Singapore
Audience:
Tangs Shoppers
A festive, members-only event introducing the season's newest computers.
Innovative executions to launch personal computing products.
Challenge
HP wanted to introduce their fall series of new desktops and notebooks pre-loaded with the Windows 7 OS in a creative manner.

Insight
HP offers a suite of laptops, notebook computers, netbooks and Ultrabooks great for movies, games, music, photos, and business computing. HP also has a full range of high performance computers for a variety of needs.

Solution
We conceptualised A Midnight Shopping Affair, an event exclusive to Tangs members. Inspired by the theme 'Christmas comes early in October', selected retail areas, including Tangs Technobay, were adorned with whimsical holiday décor to celebrate the release of the new HP product line. As an extra treat, we pampered guests with free makeovers and raffled off shopping vouchers and cash rebates to the first seven shoppers who purchased HP products.

Results
Apart from generating a substantial amount of publicity, the event marked the first successful collaboration of an IT brand and retail establishment in Singapore.
HP Shop Makeover
May 2011, South Korea
Audience:
Lotte Digital Park customers
Point of sale materials that stand out from the rest.
Differentiation through merchandising materials that highlight the HP advantage.
Challenge
HP wanted to make its products stand out amidst all the competition at the Lotte Digital Park.

Insight
HP among the largest technology companies in the world.

Solution
We created a variety of point of sale (POS) materials that focused on HP's market superiority. The 'World No. 1' messaging was prominent on site, complemented by mentions of HP's best product features. Lighting was carefully selected to draw customer attention to the display area.

Results
The brand's retail area enjoyed steady foot traffic, generating a lot of product inquiries and sales transactions.
Intel Visibly Smart POS Materials
January 2011, South Korea
Audience:
Walk-in customers of Intel's network of 1,580 retail shops
A hip and refreshing take on point of sale materials.
Establishing NVIDIA's top of mind position among mainstream consumers.
Challenge
Intel wanted to increase in-store brand recognition of its CORE™ line of processors in a fresh and friendly manner.

Insight
Intel's suite of mid-range to high-end consumer and business microprocessors consistently deliver top-of-the-line performance to meet even the most demanding PC tasks.

Solution
We designed and produced a suite of point of sale (POS) materials - posters, standees, wobblers and monitor toppers with images of the all-female K-Pop group, Girl's Generation.

Results
Assets in this series of materials were used in six other countries in the region.
Nokia Sales Force Management
2010 - 2012, Singapore
Audience:
Sales Representatives
A comprehensive sales force management tool.
Helping a communications leader boost its sales push with in-depth market intelligence and effective human resource management.
Challenge
Nokia wanted to be in the know of current mobile phone trends in the Singaporean market. The company also needed to monitor data on competitor promotions, visual merchandising efforts and retailer feedback on its products to improve sales volume and revenue.

Insight
Nokia is in the business of connecting people; it aims to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer.

Solution
We created the Field Force Management tool, which not only monitored market trends competitor activity, the tool also added value by having a human resource management system. This allowed Nokia to select and hire high calibre sales professionals; manage permanent and contract employments; conduct sales trainings; schedule and deploy staff for events and road shows, and monitor staff performance on site.

Results
The client was impressed by the system and has noted the visible improvement in the quality of its on ground sales personnel.


We provide services such as strategic consultation, research and testing, information architecture, web maintenance, web development, web design, web hosting, interactive content and mobile development. Successful solutions we have created include: collateral and merchandising management solutions, enterprise messaging solutions (which combines voice, SMS, fax and email), B-to-B and B-to-C e-commerce solutions, event management solutions, content management and localisation management solutions. These offer businesses an efficient and reliable way to push and gather information that can then be disseminated simultaneously across several channels.
HP Booth at the 2012 China International Financial Exhibition
20 -23 December, 2012, China
Audience:
Key decision makers in China's financial sector; bonds and securities, banking, IT and insurance expert
Financial technologies of the future come to life.
An exhibition booth featuring innovations set to revolutionise China's financial sector.
Challenge
A participant to the 2012 China International Financial Exhibition, HP required a booth that would stand out from the other technology and service providers at the event.

Insight
An industry leader, HP's innovative use of technology stimulates growth and sustainability.

Solution
Based on the theme 'Integrating Financial Technologies for a Successful Future in Banking', we designed a booth that combined multimedia software, light boxes and LED technology to simulate the look and feel of a state-of-the-art bank. Experience zones gave visitors an in-depth, hands-on demonstration of HP's current innovations and how these could change the future of China's financial sector.

Results
The client was highly satisfied with the project's professional execution and management. Due to its creative take on the synergy between groundbreaking technologies and modern financial systems, HP's booth made a strong and lasting impression on the thousands of guests that attended in exhibition.
Amway China Corporate Website
October, 2011, China
Audience:
Existing and potential customers, Amway sales representatives
A website that redefines brand effectiveness
Amway China overhauls its corporate website to bring in more customers and sales to its business
Challenge
In an effort to further promote its image, Amway China decided to modify its corporate website to attract more users, enhance its brand image, and promote its products in order to enhance brand loyalty and increase the sales of the company.

Insight
Amway believes that new media such as websites should effectively communicate the company's brand image. Therefore, it requires the website's design concept to be clear, explicit and vivid; with a splendid, delicate and elegant design that matches the image of the company. Amway wanted the whole design to be original and coordinated well, and fully embodies the culture of the company. Moreover, the operation procedure must be simple, convenient, and user-friendly, and there should not be any change in the original information structure and categorisation of the website.

Solution
PMG used Flash, a little HTML, Flex, .Net and SQL server as technological structure for the new website. It ensured that all the original information and categorisation of the website were intact. It optimised and grouped the first webpage, as well as enhanced the product and other pages of the website to promote a more interactive experience.

Results
After revisions on the website, click rate on the Amway corporate website increased by 30 percent. The different areas that the company wanted to highlight were promoted immensely, and the overall business of the company benefited enormously.
Coach 2012 – 2013 eDM campaigns
22 September 2012, Seoul
Audience:
Current and potential customers of Coach Korea; stylish women 20 to 40 years old
An electronic direct mail campaign for a leading fashion brand.
Communicating to customers via electronic channels.
Challenge
To showcase its latest products, the hottest fashion trends and unique shopping ideas, Coach Korea needed an engaging and visually appealing electronic direct mailer (eDM), which was sent to over 50,000 customers across the country.

Insight
Coach offers a stylish selection of women's designer purses, handbags, wallets, shoes and jewellery.

Solution
Leveraging on our extensive knowledge and experience in advertising collaterals, we took charge of the entire eDM creation process, from content translation to layout design, coding and actual distribution.

Results
Due to its consistent high quality output and quick turnaround times, PMG became the brand's go-to agency for online assets, as well as direct mail and newsletters.
Coach 2012 Online Media Advertising Campaign
November 2012, Seoul
Audience:
Visitors of high-traffic search engines such as Naver.com, Daum.com and Nate.com
A search engine advertising campaign for a fashion icon.
Extending a brand's market reach via the worldwide web.
Challenge
To strengthen its presence on the web and reach out to chic, Internet-savvy bag aficionados, Coach Korea required online advertising collaterals, which were uploaded to the country's top search engines. The brand needed the expertise of a creative team that could meet strict media standards and could quickly revise and adapt the material into various formats.

Insight
Coach offers a stylish selection of women's designer purses, handbags, wallets, shoes and jewellery.

Solution
Our project management and creative teams collaborated to conceptualise advertising materials which were not only eye-catching, but complied with digital requirements. We also handled translation and copywriting efforts to customise the message for the local market.

Results
Over 10 material variations were created for top ranking search engines such as Naver.com, Daum.com and Nate.com, and fashion websites such as Glam Media, Style.com and Elle.
Sony Projector ASEAN Hub Pages
July – October 2012, Asia Pacific
Audience:
Asia Pacific Market
Revamp for a market-focused online experience.
To increase specific brand/product awareness and generate qualified sales leads.
Challenge
Sony Electronics Asia Pacific Pte Ltd wanted web pages dedicated for its range of projectors to reflect the brand's prestigious heritage and highlight flagship products. The company also wanted to enhance the online user experience so that potential buyers can easily learn more about the products and better come to a purchasing decision.

Solution
PMG initiated a revamp of the Sony Projector Hub Pages. PMG improved the site's content flow and aesthetics to bring out a warmer look, supported by benefits-driven web content.

Results
Working in close collaboration with Sony's internal support teams, the revamp was completed within three months. Reference: pro.sony-asia.com


"We were impressed by the team's ability to identify the areas we needed to improve on our website from the initial brief. They were creative in their proposal and tasteful in execution. The team was extremely focused throughout and delivered their services promptly. Two thumbs-up for PMG Asia's Interactive Digital Media team."

Geraldine Chua
Assistant Manager, Marketing Communications
Professional Solution Company
Sony Electronics Asia Pacific Pte. Ltd.
Amway Charity Foundation Exhibition
April to June, 2012, Phuket, Thailand
Audience:
Amway sales representatives
An exhibition that inspires help for less fortunate children
Amway pushes support for its charity foundation with a fundraiser to bolster help for its sponsored kids
Challenge
Amway planned to introduce the newly founded Amway Charity Foundation to its sales representatives through an exhibition held at Phuket, Thailand, from April to June, 2012. Through the exhibition, Amway wanted to showcase the foundation's projects in an effort to enlist its sales representatives' support and raise more funds for the foundation's sponsored children.

Insight
Having been established for a while, the Amway Charity Foundation needed to be presented and garner attention from Amway sales representatives. It was necessary that the foundation stands out during the exhibition, without being upstaged by the Amway products also on display. The image, mission and vision of the foundation should be fully demonstrated to attract the attention of the sales representatives.

Solution
PMG designed an exhibit booth that reflects sincerity and genuine commitment to help, showcasing the various projects of the foundation. The booth also displayed impressive photos and objects in order to inspire guests on the various works of the foundation and commit their support for its sponsored children. Guests also participated in a charity sale that aimed to raise funds for the foundation by selling the paintings of the sponsored children on display.

Results
Through its expertise in event organisation, PMG was able to help Amway reach its goal of encouraging its sales representatives to extend their support for the Amway Charity Foundation. Thousands of sales representatives attended the exhibition and were inspired by the pictures of the foundation's work on display. Hundreds of thousands of money were also raised from the over 1,000 children's paintings that were sold.

ACE BlueSky Conference (蓝天节会议) "Embracing Opportunities, Expanding Overseas"
26 October 2012, Beijing, China
Audience:
Over 200 participants, including industry practitioners, investors, government representatives and service providers
A conference on bridging the Singapore and Chinese entrepreneurship community and facilitating the exchange of ideas and encouraging business collaborations.
Exploring new business opportunities in China and how to build a successful startup here.
About ACE
Led by the public and private sector, Action Community for Entrepreneurship (ACE) is a national movement which aims to seed and nurture start-up enterprises in Singapore. ACE wanted to create a platform for entrepreneurs to network and explore business opportunities in the flourishing Chinese market.

Solution
We organised the ACE BlueSky Conference held in Beijing, China. Participants gained key insights about entrepreneurship in China, the opportunities and challenges to consider, and how they can work with big corporations to boost growth. 14 start-up companies were given the opportunity to present their business proposals for review and discussion.

The hot air balloon was selected as the event's key identity, as it was in line with encouraging entrepreneurs to step out, soar high and succeed in new frontiers.

Results
Guests commended the event's smooth flow and relevant content. Moreover, the conference successfully connected Singapore start-ups with stakeholders in the Chinese business community.

Microsoft Hackathon
2-3 March 2012; 22-23 March 2012; 25-26 April 2012, India
Audience:
300 IT professionals, IT students
A camp-style IT competency session for app developers
Microsoft Hackathon brings developers together for a first-of-its-kind app development event
Challenge
Microsoft aimed to promote IT competency through a first-of-its-kind camp-style session that will encourage IT professionals and IT students to develop Metro Style Apps running on Windows 8.

Insight
With the recent launch of Windows 7, Microsoft aimed to get a maximum number of quality Metro Style apps through the Microsoft Hackathon, while encouraging Indian IT professionals and students to get into app development.

Solution
As the participants developed apps continuously for 24 hours, we designed a lounge-style seating setup that allowed participants to sit comfortably while developing apps. The setup also included fabricated tables, sofa, and bean bags for maximum seating with minimal congestion. A relaxation zone with massage chairs, oxygen café, dark relaxation room, among others, was also set up for use of participants. We also designed an elaborate stage and projection setup in all of the three venues: Hyderabad, Bangalore, and Pune.

Results
With detailed planning of everything in advance, PMG was able to execute the plan smoothly, to the appreciation of the client. It was a good experience for the 300 participants who attended the events, as they found the sessions to be good venues to learn more about developing Metro Style apps.

CISCO Toolapalooza Trade Show
2008; 2009; 2010, India
Audience:
5,000 CISCO employees from Bangalore
A trade show for the latest networking solutions
CISCO Toolapalooza empowers its community in Bangalore with new network equipment
Challenge
CISCO wanted to showcase various networking solutions by its partners to the CISCO community in Bangalore.

Insight
Since its establishment in 1984, CISCO has committed itself to creating unprecedented value and opportunity for its customers, employees, investors and ecosystem partners through networking solutions that aim to transform how people connect, communicate and collaborate.

Solution
We worked with the stakeholders to arrive at the theme, and led the execution of the event for three years since its inception. Our team oversaw complete on-ground management and the creation of a payment gateway that allowed participating companies to register for the event, as well as took care of the 10x10 stalls and takeaways.

Results
Client was satisfied with the outcome of the event, attracting approximately 5,000 people. Participants learned how the latest networking solutions from CISCO could help businesses in India achieve better profitability.

Microsoft Guinness World Records in India
21 – 22 September 2012, India
Audience:
App developers, IT hubs and IT colleges
An awareness campaign for a record-breaking app development event.
Establishing the brand's leadership in operation systems development and app innovation.
Challenge
Microsoft needed to heighten awareness for Windows 8 Appfest, an event which aimed to bring together an unprecedented number of developers in one location.

Insight
SMicrosoft aims to help people and enterprises realise their full potential through revolutionary technology innovations.

Solution
We were on top of pre-event activation efforts, which included creating branded mobile registration centres and setting up registration kiosks at strategic locations all over Bangalore to encourage developers to join the event. We also verified developer credentials to ensure that participants were capable and up to the challenge.

Results
With 2,567 app developers in attendance, the event gained recognition from the Guinness Book of World Records. The client was satisfied with the buzz generated for the event and Windows 8.

TomTom Booth @ Auto Expo, Chennai
12-15 July 2012, Chennai, India
Audience:
200-300 Auto Expo visitors
Creatively designed booth a hit at Auto Expo
TomTom's booth at recently concluded Auto Expo attracts navigation devices customers
Challenge
TomTom aimed to showcase and sell its current and upcoming navigation devices at the Auto Expo 2012 event.

Insight
TomTom is the No. 1 manufacturer of car mobile navigation systems in the US and Europe, now focused on establishing its presence in the huge market of India.

Solution
We provided an integrated management approach to the project, overseeing the creation of the booth from its 3D design layout to the construction of the actual booth keeping the road theme in mind, using props like milestone, road yellow strips, traffic rule signage and traffic light among others. We also made showcased the products in elegant product pods, and designed special navigation games for visitors of the booth.

Results
The client was impressed with the actual construction of the booth based on the 3D design proposed. The booth provided an attractive venue for the visitors of the Auto Expo to check out the latest in navigation devices. Around 200 to 300 delegates visited the booth per day.

HP Experience to Life
7 and 14 June 2012, Seoul
Audience:
200 channel partners and members of the press
Generating media and consumer buzz for a sleek personal computer.
Presenting a new line of computer products to a tech-savvy market.
Challenge
HP Korea's Printers and Personal Systems (PPS) Group needed to generate buzz for the new HP Envy 13 Specter XT, along with its latest line of personal computers.

Insight
HP is the undisputed leader in the ultrabook category.

Solution
We organised Experience to Life, an event which showcased HP Envy 13 Specter XT and 40 of HP's consumer and commercial products. A conceptual photo wall was put up to highlight the product's stylish design and modern features.

Results
The well-executed concept and attention-grabbing equipment display area elicited positive feedback and inquiries from guests.

Seagate Backup Plus Launch
27 June 2012, Seoul
Audience:
350 pre-applied end users
Launching innovative storage solutions.
An event unveiling the latest in hard drive technology.
Challenge
Seagate Technology required an event to officially introduce its newest hard drive, the Seagate Backup Plus, to the Korean market.

Insight
The leading manufacturer of storage solutions worldwide, Seagate's hard drives deliver unsurpassed capacity, speed and reliability.

Solution
Seagate Backup Plus would have a wider reach and better exposure through social media. With this in mind, we invited some of Korea's most influential bloggers to a product launch featuring magician Eun Gyul Lee and the top talk show duo Cultwo. The importance of backup files was demonstrated through entertaining videos, which were widely viewed online. We also designed an interactive booth where guests could test the product's various features.

Results
Thanks to the content's viral quality and positive blogger reviews, the Seagate Backup Plus microsite generated 240,000 page views.

Seagate Hardbot Contest and Exhibition
March - May 2012, Seoul
Audience:
All hard drive users, focusing on university students
Boosting product awareness and consumer confidence.
Establishing a brand's dominance in the hard drive industry.
Challenge
With its acquisition of Samsung's hard drive division, Seagate Technology wanted to create awareness on the brand's leading position in the hard drive market.

Insight
The leading manufacturer of storage solutions worldwide, Seagate's hard drives deliver unsurpassed capacity, speed and reliability.

Solution
To communicate the brand's strength, PMG launched a nationwide competition wherein participants, who were mainly college students, designed and created "hardbots" - robots made with Seagate hard drive parts. The event was promoted through posters and banners installed in universities across the country, as well as through search engines via keyword advertisements. Prior to the actual exhibition, photographs of the entries were uploaded on the competition's website for a wider audience reach.

Results
The contest website generated 34,560 unique hits, which created online buzz for the event. There were 389 teams who participated in the competition, 43 of which were shortlisted for the exhibition.

The 20th Korea International Sign & Design Show (KoSIGN 2012)
22-25 November 2012, Seoul
Audience:
130,000 guests from the signage, printing and display industries
Promoting innovative, eco-friendly printing.
Introducing a new printing technology to industry specialists.
Challenge
HP Printers and Personal Solutions (PPS) planned to introduce a new product, the HP Scitex FB7600, at The 20th Korea International Sign & Design Show, the country's premier exhibition dedicated to the signage, printing and display industries. HP PPS also wanted to highlight the benefits of latex printing technology to potential users.

Insight
Latex printers such as the HP Scitex FB7600 are able to print on a wide variety of media, empowering businesses with more digital printing opportunities. Moreover latex printing technology reduces environmental footprint.

Solution
We designed a free-flowing exhibition booth that enabled guests to move about and see the various latex printing applications for different industries on display. Coffee was served to complement the booth's warm and cozy ambiance.

Results
The heightened awareness for the HP Scitex FB7600 translated to a number of onsite inquiries and purchases.

Sony VAIO™ Duo 11 Retail Activation
November 10 to December 2, 2012, Singapore
Audience:
Shoppers
A launch showcasing the power of two
Sony introduced the new Sony VAIO™ Duo 11 to shoppers with a successful retail activation event
Challenge
Sony Southeast Asia aimed to mount a retail activation event that will showcase the creative use of the new Sony VAIO™ Duo 11 to shoppers at the Sony Centre and select Sony stores, particularly focusing on the capabilities of the Duo 11 as both a laptop and tablet, and its operation system platform that runs on the new Windows 8.

Insight
Perfectly combining the power of technology and entertainment, Sony is one of the world's leading consumer electronics company.

Solution
PMG was under budget constraint and a tight deadline, but managed to pull through the activation within the short timeline given. To stand out amongst the many products introduced in conjunction with the launch of the new Windows 8 as well as showcase the creativity and ease of use of the Sony VAIO™ Duo 11, caricature artists were engaged at select retail outlets to provide free live digital sketching to shoppers during four consecutive weekends. The Duo 11 was also linked to a TV screen to show a live demonstration of the capabilities of the Duo 11.

Results
More than 270 drawings were completed with awareness of the new product generated across the select outlets. Shoppers were attracted by the live demonstration and picked up product brochures. With the success of the event, Sony extended the activation to a town outlet and mounted a road show to increase product awareness during the launch period.

Product Logo and Corporate Brochure Creative Design
Branding revamp
Audience:
China market
Branding that enables a bird's nest business go beyond boundaries
New product branding takes them from wholesale to retail, and APJ to China.
Challenge
AMG, a bird's nest producer headquartered in Malaysia, needed to strengthen their brand for the consumer market as they expanded their business in China.

Solution
PMG revamped their branding from being a wholesale brand to a consumer product by producing a logo and brochure to begin with. The look and feel was especially conceptualised to the taste of the China market and focused on the message of 'Purity from its origins' which is what makes the product superior as it comes from Sandakan, Sabah— the paradise of swiftlet.

Results
The client was delighted with the brochure and now plans to produce the original version in Standard Chinese to English as well, which suggests further expansion of their business potential.

Please click the "Play" button to view video

HP China PPS Commercial - IITO Big Bang Event
18-19 April 2013
Audience:
Internal HP, HP Clients, HP Channel Partners and the Media
World-class printers, world-class showcase
2013 IITO Big Bang event: HP China launches their latest printing solutions
Challenge
HP China wanted to showcase its full-range of business inkjet printers and strengthen the awareness for their brand in the category, which led them to mount the 2013 IITO Big Bang event.

Insight
To strengthen brand awareness in the minds of agents, and build greater collaboration between agents and manufacturers, HP's wanted to make a big presentation that would amaze these key people in the printing industry.

Solution
PMG organised the event which included venue set up, strategic planning for event execution and display of HP latest innovation, including the OfficeJet Pro X Inkjet Series Printers.

PMG came up with the theme 'Mysterious World of Printers', and made sure guests were intrigued by what they were about to see inside the venue from start to finish. The team combined multimedia software, light boxes and LED technology to create a unique exhibition space, welcoming guests with a printer shaped doorway to 'the world of printers'. A gallery was set up to take them through the history of commercial printers, and they even set a Guinness world record for the fastest time to print 500 sheets by any office colour desktop.

Results
HP China, clients and other guests were impressed with the event execution, and PMG received favourable feedback for this event which truly helped HP make a bang in the industry.

Gigaset - Exhibition Booth Design & Booth Management
14-16 June 2013 Chengdu & Guangzhou, China
Audience:
International Gift & Home Fair attendees
Capturing the limelight in China's gift industry
Gigaset stands out at the 2013 China International Gift & Home Fair
Challenge
Gigaset, a global industry leader in cordless telephones established by Siemens, participated in Reed Huabo's gift shows in Beijing and Chengdu. They needed a well-designed exhibition booth that would showcase the brand, and have it stand out despite the limited exhibition space.

Insight
Gigaset saw the International Gift & Home Fair as a great opportunity to showcase its classic and new products—the C300 and C300A. The fair, recognized as the premier gift event in China attracts more than 3,600 exhibitors and over 120,000 local and international attendees.

Solution
PMG designed an impressive booth that combined the art of sound and light which reflected Gigaset's brand. The booth attracted thousands of exhibition goers and successfully showcased their classic devices as well as their latest products, the C300 and C300A. The booth had a dynamic, vibrant feel which reflected the cordless phone giant's high-tech and innovative image.

Results
With this success, Gigaset appointed PMG Shanghai to manage its 2013 Gigaset Exhibition Tour in China.

Wall Street Journal Pop up Cafe
July 10-11, 2013, Coffeesmith at Gangnam, Seoul, South Korea
Audience:
Over 1,200 attendees from WSJ advertising sales and editorial teams, public
A hip pop-up café celebrating one of the world's top news organisations
The Wall Street Journal increases awareness for its Korean website through WSJ Café
Challenge
Dow Jones & Company launched The Wall Street Journal (WSJ) Korea website in Oct 2012. To drive awareness in Korea, the global news company worked with PMG Korea to mount a pop-up café-type event, called WSJ Café. For this event, WSJ wanted a venue located in the business area in the hippest place in Seoul, Gangnam. Keeping in mind its target audience that includes its readers, the WSJ advertising sales and editorial teams as well as Gangnam's trendy crowd, WSJ wanted a venue that has wide open spaces to hold a mini forum with 10 interviewees and more importantly, evokes a laidback café feel.

Insight
Dow Jones & Company is a leading provider of global news and business information. Its flagship brand is The Wall Street Journal.

Solution
We planned for around four months, including long-distance communication with WSJ Hong Kong. We searched for a suitable venue for the event with a solid floor plan, and designed three different types of event based on the venue condition. We transformed a café into the WSJ Café, reflecting the concept and message that WSJ wanted to communicate to its customers. We installed design products, equipment and AV system that embody the WSJ Café look. We facilitated onsite activities that included solicitation of attendees' personal information and brand awareness activities for marketing purposes that were held at the ground floor. We made the second floor look like a laidback café place, where the mini forum and networking party were held.

Results
The event was successful, with the client satisfied with the outcome. Over 1,200 people attended the event, including walk-in customers/customers interested in this event participating onsite and enjoying coffee while browsing through WSJ.Magazine. Overall, the concept of the WSJ Café was communicated effectively, not only to the attendees but also throughout Gangnam's hip street.

SanDisk Extreme Pro Product Launch
September 19 and 22, 2011; Sydney and Melbourne, Australia
Audience:
Corporate Partners, Press and Internal Staff, 300 guests
A product launch showcasing simplicity in exuberance
SanDisk Australia introduces its new products in Sydney and Melbourne
Challenge
SanDisk wanted to introduce its new, better and faster products, highlighted by the SanDisk Extreme Pro, through a product launch held in Sydney and Melbourne to attract managers, resellers and the press. SanDisk wanted to make sure that the launch showcased the full features of its latest creation, as well as its old products.

Insight
SanDisk Australia's latest products needed to be presented, and garner attention from corporate partners, internal staff, guests, and the press. It was necessary that SanDisk Extreme Pro would stand out during the launch, without upstaging other SanDisk products that were also on display. The launch should embody SanDisk's simplistic yet exuberant image to attract the attention of the target audience.

Solution
Keeping in mind SanDisk's simple yet dynamic image, PMG made sure to embody these qualities through the event design, POS materials and prop production, as well as setup that perfectly brought to life the full features of SanDisk's latest products, without overshadowing the many products made by SanDisk in the past.

Results
The two-day event drew positive feedback from SanDisk and its guests. SanDisk was particularly elated to see the constant flow of guests that were enticed to see the showcase of the new products, as well as rediscover all the products that were previously made. The event has successfully helped SanDisk create strong awareness among its target audience, attract guests' interest and meet expectations.

Seagate Warehousing and Fulfillment
2008 to 2013; Australia and New Zealand
Audience:
Suppliers and customers
A warehousing and fulfillment management service to boost event and promotion activities
Seagate eyes improved warehousing and fulfilment management in Australia and New Zealand
Challenge
Seagate aimed to improve its warehousing and fulfilment plans for 2008 to 2013 in Australia and New Zealand. The company wanted to take advantage of a warehousing service that will oversee all marketing collaterals, corporate premiums, product displays and event equipment for Seagate ANZ family, and ensure that all the required materials would be delivered on time and accurately for its events and promotions.

Insight
Seagate wanted to maintain the quality of its warehousing and fulfillment services in Australia and New Zealand. It aimed to find the best value in the market, maintain its high-quality service and provide a more cost-effective and efficient value-added service that would meet market demands.

Solution
As its long-time partner, PMG was tapped to ensure a fast turnaround of Seagate's order dispatches, and execute product launches and channel merchandising on time. PMG's services included: finding the best value in the market; ensuring all goods were stored in good condition and were readily available for dispatch, timely delivery and accurate distribution for events and promotion; and providing valuable suggestions to Seagate to make the fulfillment service more effective and efficient.

Results
With its extensive experience in warehousing and fulfillment management, PMG provided Seagate with diverse ways to improve organisation management. Seagate was impressed with the way PMG managed its marketing materials and valued its suggestions in continually improving its business.

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Cordlife TVC for Asia Pacific
2010/2011, Asia Pacific
Audience:
Family units, expectant mothers
A TVC highlighting the importance of essential healthcare
Communicating the value of reliable cord blood banking services with Cordlife
Challenge
Cordlife wanted to raise awareness on its quality system and proven track record of reliable cord blood banking services to families and expectant mothers, highlighting its reputation as the first private cord blood bank in Singapore and Southeast Asia to be accredited by AABB, the world's gold standard in private cord blood banking.

Insight
Cordlife Group Limited is a leading service provider of stem cell banking from cord blood (Singapore and Hong Kong) and the umbilical cord (Hong Kong), currently owning and operating two stem cell banks with full processing and cryopreservation storage facilities in Singapore and Hong Kong.

Solution
We produced a storyboard and concept for the Cordlife team that showed the benefits of storing the umbilical cord and the benefits to a specific family case study in a warm and non-alarming manner.

Results
Cordlife's TVC was aired in key markets in Asia such as Hong Kong and Singapore. The informative TVC tested positive among the target audience and helped gain market visibility for Cordlife in those key markets.